May, 2010

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28
May 10

Video: Outrank.com VP of Marketing Speaks with Web 2.0 TV at LeadsCon

LeadsCon is an annual conference and expo dedicated to increasing the effectiveness of companies operating in the online lead generation industry.  “This really is a fabulous group of people,” said Ryan Pitylak, VP of Marketing at Outrank.com, a leader in the local search space. “I look around the room, and I think to myself, ‘these are the people that are really setting the stage for what’s going to happen in the years to come.’”

Many online marketing experts attend LeadsCon every year to gather insight on new concepts and optimize their companies’ practices. “We’re looking for unique ways to provide traffic to our websites so that we can get more phone calls for our customers,” said Mr. Pitylak. “We’re here to learn what we can and see how we can apply that to improve our results for our customers.”   Last year, LeadsCon was held in Las Vegas, and the next conference will be held July 26-27 in New York.

Watch Ryan Pitylak speak about search engine marketing and lead generation with Web 2.0 TV at LeadsCon 2009 in the video below.

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24
May 10

Outrank.com Celebrates Six Months of Google Dashboard

It seems like just yesterday that Google launched the Google Dashboard to help users manage their Google accounts. The Dashboard lists data stored in users’ accounts and provides direct links to control personal settings and access applications. At Outrank.com, the Google Dashboard is an important tool used outrank.comto manage each customer’s web presence with an optimized local business listing.

As the Google Dashboard celebrates its half-birthday, over 100,000 people now use the tool on a daily basis. Google continues to add new features and improve the functionality of the Dashboard. Outrank.com makes sure to stay ahead of all changes to the Google system so that it can continue to successfully achieve front page rankings for its customers.

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11
May 10

Outrank.com Travel-Related Businesses Receive a Boost on Google

In a move designed to provide more comprehensive and relevant search results for internet users, Google is going to begin providing live hotel rates on the Google Maps interface.  Many travelers use the Internet to find as much information about prospective hotels, motels, bed-and-breakfasts, and timeshares.  Often, Google is the first place Internet users will go for information on these businesses.

Google’s review capability on Google Places pages is a great way for local hotels and motels to provide legitimacy to their offerings and get people talking about their business. By adding live hotel rates to the mix, travelers will have no reason to continue to visit other sites like Kayak.com or TripAdvisor.com. All relevant information that searchers are looking for will be contained in the highly attractive and user-friendly Google Maps interface.

Outrank.com already works with many motels, bed-and-breakfasts, and timeshares to provide front page placement on at least one of the major search engines at a fraction of the cost of other search marketing companies. We are hopeful that live rates added to our already highly optimized Google Places listings will bring additional business to our customers.

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10
May 10

Local Businesses Receive Over 1 Billion Google Searches Per Month – Outrank.com

Our expert search engine optimization team at Outrank.com is very excited about the recent news that Google has over 6 billion searches every month. Of those, Google estimates that 20% are locally-oriented, meaning small, local businesses have a tremendous opportunity to reach out to customers looking in their area.

When there are millions of unique users searching for local services online, savvy business owners can’t stand idly by while the competition takes over the Internet space. Google still has 65%+ of the search market, so it’s just as important as ever to capitalize on the exposure Google provides.

Outrank.com works hard to put you in the best position possible to reach out to these potential customers. We focus not only on organic results (which are also important), but we also make sure your local business listing on Google Places is highly optimized to help connect you with interested searchers.