June, 2011

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Jun 11

Outrank Reviews: Google Mobile Sites

At Outrank, not only do we provide a top-notch product to get our clients front page placement on major search engines, but we also offer valuable SEO, mobile and creative marketing ideas for a complete advertising and branding solution … Which is why I will now share with you — Google Sites offer mobile templates in tandem with their mobile sites launch.

This is important because, as we’ve discussed before, mobile search is becoming increasingly popular among consumers. It is important to make sure your information is (1) easy to find on the internet and (2) easy to read on any device so that consumers don’g have anything making it difficult for them to convert to becoming a long-term customer.

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21
Jun 11

Outrank Reviews: Mobile Apps Usage Surpasses Web Browsing

Recently, Flurry – a mobile apps analytics firm – reported that mobile apps usage has surpassed web browsing in the past year. You can see the findings here. This doesn’t mean that web browsing is becoming obsolete. What it means is you have more opportunities to market your business to consumers.

Through things like daily coupon services and location-based apps such as Foursquare, businesses can be creative with special offers to attract new customers and craft ways to get them coming back. Additionally, businesses can reward repeat customers by adding a gaming component where the more a customer purchases or the more frequently they check in, the more they get in return as a reward.

Just be sure to do the math and think about what sort of campaign will help you establish a trusted network where both your company and customers benefit.

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Jun 11

Outrank Reviews: Display Advertising & What it Means for SEO

Google has predicted that engagement with display ads will increase 50% by 2015. In a survey with 1,000 internet users, YouGov reported that people prefer display ads over other forms of advertisements such as magazine glossies, cinema ads and sky-writing. What this suggests is that consumers are getting more and more comfortable with the move to everything we’ve known moving to an online format. Even though some of us have subconsciously trained our eye to ignore marketing and advertising that surrounds what we’re looking for online at a specific moment in time, we’ve transitioned. Display ads are better than commercials, right? We have a choice whether or not to click on an ad or even to really look at it.

What this acceptance means for SEO is that there is a real need for businesses to stay ahead of the curve as the online space continues to dominate. Businesses need a skilled support team to ensure that they constantly appear in relevant search results returned to internet users that are looking for a specific product or service. That is a crucial time to appeal to consumers who are engaged exactly at that moment and ready to make a move. Being at the right place at the right time is the first step to conversion. Beyond basic SEO, businesses need a support team that also understands basic marketing strategies as well as trends that can be customized for their purposes.

Here’s the full post on the subject.

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Jun 11

Outrank Reviews Consistency Contest

We talked about our Consistency Contest in April and we’re still going! The goal set was to make a sale each and every day. If you work or have ever worked in sales, you know this is a seriously steep slope to climb. Even if you haven’t worked in sales – setting out to do something, anything every day, or vowing to not do something (like smoking, eating sugar, or giving up something for lent) – can be a daunting endeavor.

In a recent post, I pointed out the importance of setting reasonable goals for yourself and your team in order to be successful and maintain a positive culture and morale. The only reason we can hold a contest that other companies might think impossible to maintain is because our sales team (aka Superhero Sales Squad) continually breaks even their own records - so setting the bar ridiculously high is, in fact, not ridiculous at all.

We’ve got 3 contenders remaining – Stephen (DSR: Dream Team), Tracy and Marcos (both on DSR Team: Millionaires). They’ve made sales each and every day — going on a month, now! Awesome job, guys! Keep it up — we’re rooting for all of you!