Google has predicted that engagement with display ads will increase 50% by 2015. In a survey with 1,000 internet users, YouGov reported that people prefer display ads over other forms of advertisements such as magazine glossies, cinema ads and sky-writing. What this suggests is that consumers are getting more and more comfortable with the move to everything we’ve known moving to an online format. Even though some of us have subconsciously trained our eye to ignore marketing and advertising that surrounds what we’re looking for online at a specific moment in time, we’ve transitioned. Display ads are better than commercials, right? We have a choice whether or not to click on an ad or even to really look at it.
What this acceptance means for SEO is that there is a real need for businesses to stay ahead of the curve as the online space continues to dominate. Businesses need a skilled support team to ensure that they constantly appear in relevant search results returned to internet users that are looking for a specific product or service. That is a crucial time to appeal to consumers who are engaged exactly at that moment and ready to make a move. Being at the right place at the right time is the first step to conversion. Beyond basic SEO, businesses need a support team that also understands basic marketing strategies as well as trends that can be customized for their purposes.
Here’s the full post on the subject.
Tags: display advertising, online advertising, online marketing, outrank