Recently, Flurry – a mobile apps analytics firm – reported that mobile apps usage has surpassed web browsing in the past year. You can see the findings here. This doesn’t mean that web browsing is becoming obsolete. What it means is you have more opportunities to market your business to consumers.
Through things like daily coupon services and location-based apps such as Foursquare, businesses can be creative with special offers to attract new customers and craft ways to get them coming back. Additionally, businesses can reward repeat customers by adding a gaming component where the more a customer purchases or the more frequently they check in, the more they get in return as a reward.
Just be sure to do the math and think about what sort of campaign will help you establish a trusted network where both your company and customers benefit.
Tags: check-ins, mobile apps, mobile marketing, web browsing